Wednesday, November 19, 2008
Workplace Communication- Deanna
I have been a server at Home Team Grill for a little over a year now. This past July, we got a new General Manager. I was working a lunch shift with him and we were short a server. Our lunch rush hit and we were slammed. The kitchen wasn't able to keep up with the tickets rapidly rolling in. As a result, there were a few tables that had been waiting longer than they should have had to for their food. One of these tables was mine. They were very understanding of the situation and could tell that we were busy. I continued to apologize to the guests and insured them their food would be out as soon as it was ready and asked if there was anything they wanted/needed. The guests were perfectly content and didn't mind the wait since they were enjoying catching up with each other. The manager was aware that my guests had been waiting and was in the kitchen insuring the food was being worked on so the guests didn't have to wait any longer. He asked me how they were and after telling him that they were fine he said to offer them a dessert anyway. I brought the food out to the table, asked them if they needed anything else, and told them to save room for dessert that my manager wanted to get them for having to wait. I checked on them periodically throughout their meal to ensure they were enjoying everything. At the end, I asked what they wanted for their complementary dessert. To my surprise, they thought that they each were entitled to a dessert and not what my manager intended (one for the table). Not wanting to respond with a "no you only get one" I said ok and went and told my manager. Each guest at the table was given the dessert of their request. This exemplifies a lack of communication in a couple ways. My manager should have been the one to check on the table and offer them dessert as a compensation for having to wait for their food. To me, it should have been the responsibility of the manager to check on the guests and offer them dessert. Instead, I was told to make sure when I offer a table dessert I throw the word share in there.
Wednesday, November 5, 2008
Marketing Plan
Tonya, Deanna, Katrina Marketing Plan
Our company Play & Save decided to put ads in the local newspapers. Along the East coast where our stores would be located and we researched the overall cost. It ranges from 2,000 to 10,000 dollars depending on the size of the advertisement. And these prices typically don’t include production costs, these costs were more difficult to find because it is company specific. I think our advertisement would be a quarter of the page or smaller. It would also have a coupon at the bottom of the ad. For example, According to times-dispatch.com, the print circulation of the Richmond Times-Dispatch daily equals 183,124, on Sunday its 220,595 and for the total readers daily, 398,600, Sunday: 517,600. By advertising through this medium, we are reaching the target market in the area. Cost of the ad would vary depending on the text used and would adhere to the prices as outlined on the website.
We were also thinking about putting ads in local magazines, such as, Style Weekly, start at $16 a week for 3 lines. 25-28 characters per line including spaces. $5 each additional line. Add a link for $3.00 per week. Add a logo/photo for 3-line cost. Add full color for $5-$10 per issue, depending on your frequency. Ads run in both print and online versions.
Of course color comes into the price as well, we we’re thinking of using the colors red and yellow because of what the colors represent. Red means Excitement and yellow means happy, warm. That is the kind of image we want our company to have, to our customers, thus the basis of our color choices.
As for our logo design we wanted the Play text in our logo to look scattered as if a child wrote it. Our logo will be mainly the text and that’s how the logo will look creative. The prices for logo creation ranges for the lowest at 100 dollars to 300 dollars. It seems worth it to spend more on the logo because the company sends you the company’s logo and you can resize it however you want. We could put it on T-shirts or wherever else we need to advertise.
ABC Family, NBC, USA, Oxygen, Lifetime, Fox, NBC, ABC, CBS, FX, and TBS.
We picked these television stations to advertise through commercials because they are family channels. We will advertise through out the hours of 6pm-10pm. We chose these hours because they are after school hours and will allow more people to get home just work, school, etc. before they air. The channels such as Oxygen and Lifetime are the most watched by women and women are the most likely to do the grocery shopping. With advertising through these channels we hope to reach our target market, which is family.
Our company Play & Save decided to put ads in the local newspapers. Along the East coast where our stores would be located and we researched the overall cost. It ranges from 2,000 to 10,000 dollars depending on the size of the advertisement. And these prices typically don’t include production costs, these costs were more difficult to find because it is company specific. I think our advertisement would be a quarter of the page or smaller. It would also have a coupon at the bottom of the ad. For example, According to times-dispatch.com, the print circulation of the Richmond Times-Dispatch daily equals 183,124, on Sunday its 220,595 and for the total readers daily, 398,600, Sunday: 517,600. By advertising through this medium, we are reaching the target market in the area. Cost of the ad would vary depending on the text used and would adhere to the prices as outlined on the website.
We were also thinking about putting ads in local magazines, such as, Style Weekly, start at $16 a week for 3 lines. 25-28 characters per line including spaces. $5 each additional line. Add a link for $3.00 per week. Add a logo/photo for 3-line cost. Add full color for $5-$10 per issue, depending on your frequency. Ads run in both print and online versions.
Of course color comes into the price as well, we we’re thinking of using the colors red and yellow because of what the colors represent. Red means Excitement and yellow means happy, warm. That is the kind of image we want our company to have, to our customers, thus the basis of our color choices.
As for our logo design we wanted the Play text in our logo to look scattered as if a child wrote it. Our logo will be mainly the text and that’s how the logo will look creative. The prices for logo creation ranges for the lowest at 100 dollars to 300 dollars. It seems worth it to spend more on the logo because the company sends you the company’s logo and you can resize it however you want. We could put it on T-shirts or wherever else we need to advertise.
ABC Family, NBC, USA, Oxygen, Lifetime, Fox, NBC, ABC, CBS, FX, and TBS.
We picked these television stations to advertise through commercials because they are family channels. We will advertise through out the hours of 6pm-10pm. We chose these hours because they are after school hours and will allow more people to get home just work, school, etc. before they air. The channels such as Oxygen and Lifetime are the most watched by women and women are the most likely to do the grocery shopping. With advertising through these channels we hope to reach our target market, which is family.
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