Marketing Plan

Tonya, Deanna, Katrina Marketing Plan

Our company Play & Save decided to put ads in the local newspapers. Along the East coast where our stores would be located and we researched the overall cost. It ranges from 2,000 to 10,000 dollars depending on the size of the advertisement. And these prices typically don’t include production costs, these costs were more difficult to find because it is company specific. I think our advertisement would be a quarter of the page or smaller. It would also have a coupon at the bottom of the ad. For example, According to times-dispatch.com, the print circulation of the Richmond Times-Dispatch daily equals 183,124, on Sunday its 220,595 and for the total readers daily, 398,600, Sunday: 517,600. By advertising through this medium, we are reaching the target market in the area. Cost of the ad would vary depending on the text used and would adhere to the prices as outlined on the website.
We were also thinking about putting ads in local magazines, such as, Style Weekly, start at $16 a week for 3 lines. 25-28 characters per line including spaces. $5 each additional line. Add a link for $3.00 per week. Add a logo/photo for 3-line cost. Add full color for $5-$10 per issue, depending on your frequency. Ads run in both print and online versions.
Of course color comes into the price as well, we we’re thinking of using the colors red and yellow because of what the colors represent. Red means Excitement and yellow means happy, warm. That is the kind of image we want our company to have, to our customers, thus the basis of our color choices.
As for our logo design we wanted the Play text in our logo to look scattered as if a child wrote it. Our logo will be mainly the text and that’s how the logo will look creative. The prices for logo creation ranges for the lowest at 100 dollars to 300 dollars. It seems worth it to spend more on the logo because the company sends you the company’s logo and you can resize it however you want. We could put it on T-shirts or wherever else we need to advertise.
ABC Family, NBC, USA, Oxygen, Lifetime, Fox, NBC, ABC, CBS, FX, and TBS.

We picked these television stations to advertise through commercials because they are family channels. We will advertise through out the hours of 6pm-10pm. We chose these hours because they are after school hours and will allow more people to get home just work, school, etc. before they air. The channels such as Oxygen and Lifetime are the most watched by women and women are the most likely to do the grocery shopping. With advertising through these channels we hope to reach our target market, which is family.